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    Study report: Digitisation in tourism – opportunities, challenges, implications
    Roland Schegg

    Study report: Digitisation in tourism – opportunities, challenges, implications

    On behalf of the Swiss government, the HES-SO Valais, together with academic partners from Swiss universities, has produced a...
    Evaluation of the digital marketing strategy of a National Tourism Organisation (NTO)
    Roland Schegg

    Evaluation of the digital marketing strategy of a National Tourism Organisation (NTO)

    The HES-SO Valais analyzed in detail the digital marketing strategy of Switzerland Tourism as part of a general audit of the marketing...

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