Roland ScheggStudy report: Digitisation in tourism – opportunities, challenges, implicationsOn behalf of the Swiss government, the HES-SO Valais, together with academic partners from Swiss universities, has produced a...
Roland ScheggEvaluation of the digital marketing strategy of a National Tourism Organisation (NTO)The HES-SO Valais analyzed in detail the digital marketing strategy of Switzerland Tourism as part of a general audit of the marketing...
