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Sustainability assessment for a Jordan tour operator

Ashtar Tours International, the largest Jordanian tour operator and incoming agency, commissioned response & ability with a comprehensive sustainability analysis of the hiking tours offered by the Austrian tour operator "Weltweitwandern". Using a self-developed method for sustainability assessment, the preparation, implementation and follow-up of the trip was analyzed through participant observation, interviews and desktop research. Focusing on the classic ecological aspects of sustainability, the social interaction with the locals, group dynamics and questions of guide training were also considered. The result was a clear improvement program including training suggestions for the employees of Ashtar Tours International.


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