In a destination in which supply soared and prices declined, this mixed-use sport, family, and military resort lost more and more market share. By identifying the strengths of the property and the gaps in the market, G&B Travel and Hospitality chose fitting target market segments and repositioned the property on the market.
Additionally, a process efficiency analysis along the guest journey helped reduce time spent on moot tasks not adding value to guests from the target segments. By redesigning the operating model and governance structure with the holding company, further efficiencies were gained and synergies created.
Newly positioned with an efficient and best practice operation, the resort is well placed to persist in a highly competitive market place.