On behalf of the German GIZ (Gesellschaft für Internationale Zusammenarbeit), response & ability developed a strategy for ecotourism together with local public and private actors. During the last decades, tourism has become one of the leading industries in Georgia in terms of generating income and compensating the country’s trade deficit. It has become an integral part of a wide range of government organizations and their strategic documents for its potential to revitalize and diversify rural areas, particularly mountain areas, where the unemployment, lack of economic infrastructure, and high migration remain major challenges. A special focus of the assignment targeted not only the international market, but also Georgians.
