Concept and pre-opening for a 4-star boutique hotel in Sofia, Bulgaria

André Gribi and his team were assigned to prepare a concept development for the conversion of an office building into a 4-star boutique hotel with 31 rooms in Sofia, the capital of Bulgaria.


Besides the concept, André Gribi was also responsible for defining the main target groups, the price structure, the marketing concept and the pre-opening management; including hiring and training of the staff, implementation of all processes and all operational matters in connection with the hotel opening.


One year after the opening, the hotel was awarded “Bulgarian boutique hotel of the year”.